FOR IMMEDIATE RELEASE

Community Foundation of the Valleys Launches Inaugural Give Back, Give Local Campaign and Giving Reception to Benefit Nonprofits in the San Fernando and Santa Clarita Valleys on Tuesday, December 5th

Organization Aims to Provide Philanthropic Leadership That Promotes Local Giving, the Most Successful Recipe for a Better Community

Sherman Oaks, California, December 4, 2017 – The Community Foundation of the Valleys (CFV), a non-profit organization dedicated to inspire, encourage and facilitate charitable giving for lasting impact on those who live in the San Fernando and Santa Clarita valley communities (the Valleys), has launched their inaugural Give Back, Give Local Campaign and will be hosting its first Give Back, Give Local Reception on Tuesday, December 5th from 3-4:30 p.m. As a founding member, Valley Presbyterian Hospital is graciously hosting the reception in their auditorium.

One of the many priorities of the Community Foundation of the Valleys is to promote and to partner with local nonprofits. The Reception will celebrate the excellent work and impact of organizations in our communities. Grants will be given to: Carousel Ranch, Fire Family Foundation, Hope of the Valley, ONE Generation, and the Santa Clarita Coalition.

In addition, the Community Foundation of the Valleys partnered with Executive Service Corporation (ESC) and Valley Nonprofit Resources (VNR) to launch a Valley Giving Leadership Education Scholarship. The scholarship gift will be given to Executive Service Corporation to benefit a Valley Beth Hillel leader to attend a year-long institute program with a leadership coach.

As a community foundation, CFV works to advance the philanthropic goals of a broad group of unrelated donors who wish to enhance the quality of life in their communities by providing flexible, tax-effective ways to give. Often, this means building permanent endowment funds from gifts of any size and using a portion of the annual income to support a variety of local nonprofit organizations through grants and special projects. Another option is setting up a
donor advised fund, which is simpler and much more cost effective than creating a family foundation. The partnership with the California Community Foundation (CCF) ensures that CFV’s administrative costs are kept to a minimum and allows CFV to pool funds with CCF, thus providing significant economies of scale through its more than $1.5 billion in assets.

“40 percent of households currently give and if each person simply gave .5 percent more, there would be $300 million annually for our Valleys. To simplify this even more, if people give $1000 annually .5 percent more would be $5 a year. It’s simple to Give Back and Give Local. We hope others will join the Give Back, Give Local movement,” said S. Brigette Loden, CFRE, executive director of CFV.

The Valleys represent one of the most promising subareas in Los Angeles County for future philanthropy, but has long lacked the basic mechanisms to ensure that these resources are directed to the areas of greatest need and opportunity. Generally, local charity campaigns and events raise far less income than those held by groups in downtown LA and on the Westside, despite the residents of the Valleys possessing the highest current net worth in the county.

“With the region served by CFV being home to more than 2.2 million residents, we have a unique opportunity to improve the futures of so many in need,” said Tamara Gurney, chair of the CFV Board of Directors. “As many local nonprofits struggle to fund their services, CFV is more determined than ever to serve as the vital conduit between donors and community needs by encouraging the generosity and support of the Valleys’ residents.”

Like any new organization focused on building the community, CFV seeks individuals, businesses and organizations who are passionate about building a strong culture of giving in our Valleys. Founding members include community pillars such as the Wolf Family Foundation, Braun Family, Mission Valley Bank, Valley Presbyterian Hospital, Marianne Haver Hill & Randall Hill, Bill Allen, and Squar Milner, LLP.

In addition to continuing to build its assets and donor base, other CFV key priorities for 2017 include educating and partnering with professional financial and estate advisors, launching a “Give Local” marketing campaign and, by year end, gifting grants to local nonprofits in the Valleys, with priorities on community health, arts and culture, homelessness, children services, animals and, possibly, capacity building.

For more information on CFV, visit https://ValleyGiving.org

About Community Foundations
The central purpose of a community foundation is to serve the needs and philanthropic aims of donors who wish to better their community, both now and in the future. Community foundations do this by providing donors with flexible, efficient, and tax-effective ways to ensure their charitable giving achieves the greatest possible impact, such as by building endowment funds for a community through contributions large and small over a period of time. Most community foundation assets are held in separate funds established by local individuals, families, businesses, or charitable institutions and are overseen by the foundation board of directors. The IRS recognizes community foundations as tax-exempt public charities, as they receive support from the general public and their boards broadly represent the areas served.

MEDIA CONTACT:
S. Brigette Loden
Executive Director, Community Foundation of the Valleys
ValleyGiving.org
661-645.9444
sbloden@ValleyGiving.org

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